Skip to main content

Warehouse management built for the standards of food and beverage

In food and beverage manufacturing, a single wrong lot, mixed allergen or incorrect date code can turn into a recall.

Cella removes that risk with real-time visibility and directed control across receiving, put-away, picking and shipping.

Risk builds when the process depends on paper

Who really determines your warehouse processes? Paper is unreliable and can easily be ignored, leaving you open to inefficiencies, and risking all of the work you’ve spent manufacturing your product. Cella removes that variable, directing and scan-verifying every put-away, pick and move, and no step closes until the required checks pass.

Strengthen allergen and label controls under pressure

Allergen and label mistakes are the ones that turn into recalls. Cella blocks them at the point of action, segregating allergens at put-away and matching each case label to the product inside before it moves.

Answer audit questions with confidence

When an auditor or a customer asks how a lot was received, stored, picked and shipped, the record is already there. Cella captures each step as it happens, building a traceable history for every lot with no separate recordkeeping.

Give every associate the same process

Because Cella turns the process into guided mobile workflows, each associate is walked through the task step by step. New hires reach full productivity within minutes, and performance holds steady through turnover, seasonal peaks and shift changes.

Protect the margin built into every case

Every order is allocated and matched to the correct product, date code and package, with any mismatch flagged before the case leaves the dock. Cella keeps a case from going to the wrong customer or with a nearer date code than the order was priced for, protecting the margin on the sale and the premium a longer code commands.

Staff to the correct number

Pick times, put-away speed and request fulfillment are measured across the operation, giving managers a clear view of where work backs up. From there, Cella matches labor to real demand, whether that means adding a person to a busy line or moving one to where the data shows slack.

Move short shelf-life inventory in the right order

Cella directs associates to the exact lot that needs to move first and keeping older product from being stranded behind newer stock. That protects the shelf life you still need to sell, without relying on anyone to read a date correctly.

Food and Beverage Workflow in Action

A connected flow from receiving to shipping, with each step verified before the next begins.
  1. Every inbound receipt is scanned at the dock, capturing lot, date code and item detail before inventory moves
  2. Each pallet is directed to a location that respects its handling and hold rules, and the placement is logged
  3. Material is allocated to production schedule and seamlessly replenishment to the manufacturing line
  4. Finished goods are put-away based on your ideal warehouse design keeping things easily organized.
  5. An incoming order becomes a pick request, inventory is allocated and routed to an available associate to stage.
  6. Each pick is guided by location and handling detail on the device
  7. A final scan verifies the pick before the pallet is staged to ship
Food and beverage warehouse flow Inbound receipts are scanned with lot and date code, then directed to put-away. Material placed on hold or in allergen segregation is released before it can be allocated. Material is replenished to the production line, finished goods are put away, an incoming order becomes a pick request, each pick is guided on the device and a final scan verifies the pallet before it is staged to ship. Inbound receipt scanned lot, date code and item detail captured Directed put-away handling and hold rules applied at the location On hold or segregated released before allocation Line replenishment material matched to the production schedule Finished goods put-away stored to your warehouse design An order becomes a pick request inventory allocated and routed to an associate Guided pick location, lot and handling shown on the device Final scan, stage and ship

The brand is what you are really protecting

Consumer trust in food and beverage is fragile, and one mishandled lot can undo years of brand equity. Cella gives the people closest to that risk the control to prevent it, protecting product quality, food safety and margin at the last point they can still be lost: the warehouse floor.

Food & Beverage | FAQs

Is Cella a replacement for our ERP?

No. Cella works alongside your ERP, whether that is Plex, SAP, NetSuite or a homegrown system. It stays your source of truth while Cella runs execution in the warehouse, and every action reflects back in real time with no manual reconciliation.

Can we enforce FIFO, FEFO and expiration dates?

Yes. Cella enforces FIFO or FEFO, requires scan verification and blocks product on hold, catching a rotation or expiration problem before it reaches a customer.

Can Cella support inventory we do not own?

Yes. For toll and contract processing, Cella tracks every lot from receipt through shipment and keeps the chain of custody your customers and their auditors expect.

Can we configure allergen and label rules to our process?

Yes. You define the segregation, validation and labeling rules, and Cella enforces them the same way on every shift.

How does a WMS pay for itself on thin margins?

At high volume and low cost, margin is lost to small errors that rarely get counted. Cella prevents those losses and reallocates labor to where it is needed, which is usually where the investment comes back.

Protect the Product.
Protect the Brand.

© 2026 Cella Technologies. All Rights Reserved.